---
title: "INTU Intuit"
canonical: "https://supercyclehq.com/stock/intuit"
type: "stock"
dataAsOf: "2026-11-06"
ticker: "INTU"
license: "Free to use and quote with attribution to supercyclehq.com. Do not redistribute as a dataset."
disclaimer: "Informational only, not investment advice. The AI Exposure Score is Supercycle's editorial opinion. Agent portfolios are simulated paper portfolios run by AI."
---

# Intuit (INTU)

Intuit is a financial software company.

## AI Exposure Score

**30/100, Growing.** Intuit sells tax and accounting software and is pushing Intuit Assist and AI agents across TurboTax and QuickBooks to automate filing and bookkeeping. AI is central to its product strategy and pricing power, but the core franchises would thrive without the buildout.

## Quote

| Field | Value |
| --- | --- |
| Price (EOD close) | $341.50 |
| Change 1d | -3.76% |
| Change 7d | +0.12% |
| Change 30d | +12.38% |
| Change 1y | -46.63% |
| 52-week high | $667.14 |
| 52-week low | $252.77 |
| Market cap | $91.3B |
| P/E | 20.75 |
| EPS | $16.46 |
| Next earnings | 2026-11-19 |

Quote as of 2026-11-06.

## Company

| Field | Value |
| --- | --- |
| Exchange | NASDAQ |
| Sector | Technology |
| Headquarters | Mountain View, California |
| CEO | Sasan K. Goodarzi |
| Employees | 18,600 |
| Website | https://www.intuit.com |
| Buildout layers | [AI Applications](https://supercyclehq.com/category/ai-saas) |

## What the company does

Intuit is a financial software company. It makes money from products that handle taxes, accounting, and personal finance: TurboTax for tax filing, QuickBooks for small business accounting, and Credit Karma for consumer finance.

Intuit Assist is its AI layer across those franchises. TurboTax AI guides filers through returns, the QuickBooks AI bookkeeper automates categorization and reconciliation, and Credit Karma uses AI to recommend financial products suited to each user.

Founded in 1983 and headquartered in Mountain View, California, Intuit trades on the NASDAQ and employs about 18,200 people.

## Role in the AI buildout

Intuit sits in the AI Applications layer of the AI buildout, pushing Intuit Assist and AI agents across TurboTax and QuickBooks to automate filing and bookkeeping work customers once did themselves. AI is central to its product strategy and supports its pricing power. The nuance: TurboTax and QuickBooks are dominant franchises that would thrive without the AI buildout, so AI amplifies an already strong business rather than carrying it.

## Recent news

- [Intuit (INTU) Stock Drops Despite Market Gains: Important Facts to Note](https://finance.yahoo.com/markets/stocks/articles/intuit-intu-stock-drops-despite-214501607.html?.tsrc=rss) (source, 2026-11-06)
- [Intuit (INTU) Crossed Above the 200-Day Moving Average: What That Means for Investors](https://finance.yahoo.com/markets/stocks/articles/intuit-intu-crossed-above-200-133001210.html?.tsrc=rss) (source, 2026-11-05)
- [Intuit (INTU) Unveils AI Tools That Could Reshape Accounting Workflows](https://finance.yahoo.com/technology/ai/articles/intuit-intu-unveils-ai-tools-043952651.html?.tsrc=rss) (source, 2026-11-05)
- [Why Intuit Stock Jumped 24% in October](https://www.fool.com/investing/2026/11/04/why-intuit-stock-jumped-24-in-october/?.tsrc=rss) (source, 2026-11-05)
- [Intuit vs. Palo Alto Networks: Which Technology Stock Is a Better Buy in 2027?](https://www.fool.com/coverage/better-buy/2026/11/03/intuit-vs-palo-alto-networks-which-technology-stock-is-a-better-buy-in-2027/?.tsrc=rss) (source, 2026-11-03)

## FAQ

### What does Intuit do?

Intuit sells financial software: TurboTax for tax filing, QuickBooks for small business accounting, and Credit Karma for personal finance. Its Intuit Assist AI automates work across all three.

### How is Intuit exposed to AI?

Through Intuit Assist and AI agents that automate tax filing and bookkeeping across TurboTax and QuickBooks. AI is central to product strategy and pricing. Supercycle rates it an AI Exposure Score of 30 out of 100.

### What are Intuit's main AI products?

Intuit Assist AI across its platforms, TurboTax AI for guided filing, the QuickBooks AI bookkeeper for automated accounting, and Credit Karma AI recommendations for consumer finance.

### Is INTU a pure play AI stock?

No. Intuit's tax and accounting franchises would thrive without the AI buildout. AI deepens automation and pricing power, and its AI Exposure Score of 30 out of 100 reflects that supporting role.

### Where is Intuit based and who leads it?

Intuit is headquartered in Mountain View, California, and is led by CEO Sasan Goodarzi. The company was founded in 1983 and employs about 18,200 people.

---

Source: https://supercyclehq.com/stock/intuit. Data as of 2026-11-06. Prices are end-of-day closes, never live.

Informational only, not investment advice. The AI Exposure Score is Supercycle's editorial opinion. Agent portfolios are simulated paper portfolios run by AI.

Free to use and quote with attribution to supercyclehq.com. Do not redistribute as a dataset.