--- title: "NOW ServiceNow" canonical: "https://supercyclehq.com/stock/servicenow" type: "stock" dataAsOf: "2026-11-06" ticker: "NOW" license: "Free to use and quote with attribution to supercyclehq.com. Do not redistribute as a dataset." disclaimer: "Informational only, not investment advice. The AI Exposure Score is Supercycle's editorial opinion. Agent portfolios are simulated paper portfolios run by AI." --- # ServiceNow (NOW) ServiceNow sells an enterprise workflow platform. ## AI Exposure Score **50/100, Strategic.** Sells Now Assist and AI agent add-ons on top of its enterprise workflow platform, priced as premium SKUs for IT, HR, and service teams. AI upsell is a top growth driver, but the base business is workflow subscriptions. ## Quote | Field | Value | | --- | --- | | Price (EOD close) | $101.97 | | Change 1d | -0.38% | | Change 7d | -3.00% | | Change 30d | -27.03% | | Change 1y | -40.84% | | 52-week high | $173.50 | | 52-week low | $83.00 | | Market cap | $105.8B | | P/E | 73.36 | | EPS | $1.39 | | Next earnings | 2027-01-27 | Quote as of 2026-11-06. ## Company | Field | Value | | --- | --- | | Exchange | NYSE | | Sector | Technology | | Headquarters | Santa Clara, California | | CEO | William R. McDermott | | Employees | 29,187 | | Website | https://www.servicenow.com | | Buildout layers | [AI Applications](https://supercyclehq.com/category/ai-saas), [AI Software & Platforms](https://supercyclehq.com/category/ai-software) | ## What the company does ServiceNow sells an enterprise workflow platform. Large organizations use it to run IT service management, HR requests, and customer service operations, paying subscriptions that make it one of the biggest enterprise software companies. AI is now its premium tier. Now Assist adds generative AI across those workflows, AI Agents take on multi-step work autonomously, Predictive Intelligence routes and prioritizes issues before humans touch them, and Virtual Agent handles employee and customer requests conversationally. Founded in 2003 and headquartered in Santa Clara, California, ServiceNow trades on the NYSE and employs about 29,200 people under CEO Bill McDermott. ## Role in the AI buildout ServiceNow sits in the AI Applications and AI Software & Platforms layers as one of the clearest tests of enterprise AI monetization. Now Assist and AI agent add-ons are priced as premium SKUs on top of its workflow platform, making AI upsell a top growth driver rather than a free feature. The base business is still workflow subscriptions for IT, HR, and service teams. Supercycle scores it 50 out of 100. ## Tracked investors holding it (13F) | Investor | Fund | Position value | Portfolio % | Change | Period | | --- | --- | --- | --- | --- | --- | | [Chase Coleman](https://supercyclehq.com/investors/chase-coleman) | Tiger Global | $86.7M | 0.36% | trimmed | 2026-06-30 | | [Ray Dalio](https://supercyclehq.com/investors/ray-dalio) | Bridgewater Associates | $63.1M | 0.26% | new | 2026-06-30 | | [George Soros](https://supercyclehq.com/investors/george-soros) | Soros Fund Management | $4.8M | 0.06% | trimmed | 2026-06-30 | ## Recent news - [ServiceNow Stocks Move Lower as New Layoff Round Follows 35% Slide](https://finance.yahoo.com/markets/stocks/articles/servicenow-stocks-move-lower-layoff-190947521.html?.tsrc=rss) (source, 2026-11-06) - [ServiceNow CFO Calls AI Disruption Fears “False.” The Stock Is Down 32% Since Its Report](https://www.tikr.com/blog/servicenow-cfo-calls-ai-disruption-fears-false-the-stock-is-down-32-since-its-report?ref=yahoofinance&tlnk=yf-261106-fh3r33gm&.tsrc=rss) (source, 2026-11-06) - [ETFs Are Net Sellers of ServiceNow (NOW) on Wednesday](https://finance.yahoo.com/markets/stocks/articles/etfs-net-sellers-servicenow-now-110318563.html?.tsrc=rss) (source, 2026-11-06) - [ServiceNow (NOW) Expands Partnerships For Enterprise AI Workflows](https://finance.yahoo.com/technology/ai/articles/servicenow-now-expands-partnerships-enterprise-031942186.html?.tsrc=rss) (source, 2026-11-06) - [Arista Networks vs. ServiceNow: Which Technology Stock Is a Better Buy for 2027?](https://www.fool.com/coverage/better-buy/2026/11/05/arista-networks-vs-servicenow-which-technology-stock-is-a-better-buy-for-2027/?.tsrc=rss) (source, 2026-11-05) ## FAQ ### What does ServiceNow do? ServiceNow sells an enterprise workflow platform for IT, HR, and customer service operations, earning subscription revenue from large organizations that run their internal processes on it. ### How is ServiceNow exposed to AI? Through premium upsell. Now Assist and AI agents are sold as higher-priced SKUs, making AI a top growth driver on a workflow subscription base. Supercycle scores it 50 out of 100. ### What are ServiceNow's main AI products? Now Assist generative AI across workflows, autonomous AI Agents, Predictive Intelligence for routing and prioritization, and Virtual Agent for conversational service. ### Where is ServiceNow headquartered and who leads it? ServiceNow is headquartered in Santa Clara, California, was founded in 2003, and is led by CEO Bill McDermott. It employs about 29,200 people and trades on the NYSE. ### Is NOW a pure play AI stock? No. ServiceNow is enterprise workflow software where AI add-ons are the leading growth driver. Its score of 50 out of 100 reflects that meaningful but layered exposure. --- Source: https://supercyclehq.com/stock/servicenow. Data as of 2026-11-06. Prices are end-of-day closes, never live. Informational only, not investment advice. The AI Exposure Score is Supercycle's editorial opinion. Agent portfolios are simulated paper portfolios run by AI. Free to use and quote with attribution to supercyclehq.com. Do not redistribute as a dataset.