--- title: "SNAP Snap Inc" canonical: "https://supercyclehq.com/stock/snap-inc" type: "stock" dataAsOf: "2026-11-06" ticker: "SNAP" license: "Free to use and quote with attribution to supercyclehq.com. Do not redistribute as a dataset." disclaimer: "Informational only, not investment advice. The AI Exposure Score is Supercycle's editorial opinion. Agent portfolios are simulated paper portfolios run by AI." --- # Snap Inc (SNAP) Snap Inc runs Snapchat and makes money selling advertising on it. ## AI Exposure Score **12/100, Peripheral.** Snap sells ads on Snapchat, using AI for AR lenses, content ranking, and its My AI chatbot. AI raises engagement and ad efficiency but also inflates infrastructure costs, and the thesis remains ad market share, not the buildout. ## Quote | Field | Value | | --- | --- | | Price (EOD close) | $4.96 | | Change 1d | -2.55% | | Change 7d | -7.12% | | Change 30d | -15.36% | | Change 1y | -39.59% | | 52-week high | $9.09 | | 52-week low | $3.93 | | Market cap | $8.5B | | P/E | n/a | | EPS | $-0.09 | | Next earnings | 2027-02-03 | Quote as of 2026-11-06. ## Company | Field | Value | | --- | --- | | Exchange | NYSE | | Sector | Communication Services | | Headquarters | Santa Monica, California | | CEO | Evan T. Spiegel | | Employees | 5,261 | | Website | https://www.snap.com | | Buildout layers | [AI Software & Platforms](https://supercyclehq.com/category/ai-software) | ## What the company does Snap Inc runs Snapchat and makes money selling advertising on it. Its revenue depends on user engagement and how effectively it can target and price ads for the brands that buy them. AI runs through the product: the My AI chatbot gives users a conversational assistant, AI powered AR lenses drive the camera experiences Snapchat is known for, machine learning ranks content in feeds, and AI ad optimization improves targeting for advertisers. These systems raise engagement and ad efficiency, but they also add real infrastructure costs. Founded in 2011 and headquartered in Santa Monica, California, Snap employs about 5,300 people under co-founder and CEO Evan Spiegel, and trades on the NYSE. ## Role in the AI buildout Snap sits in the AI Software & Platforms layer of the buildout as a consumer platform that applies AI at scale rather than building the models behind it. My AI, AR lenses, and content ranking lift engagement, while AI ad tools improve monetization, but running these systems inflates infrastructure costs at the same time. The investment story remains advertising market share rather than the buildout itself, which is why Supercycle scores its AI exposure at 12 out of 100. ## Tracked investors holding it (13F) | Investor | Fund | Position value | Portfolio % | Change | Period | | --- | --- | --- | --- | --- | --- | | [George Soros](https://supercyclehq.com/investors/george-soros) | Soros Fund Management | $71.9M | 0.94% | increased | 2026-06-30 | ## Recent news - [Snap earnings analysis: questions answered and next catalysts](https://finance.yahoo.com/markets/stocks/articles/snap-earnings-analysis-questions-answered-204849872.html?.tsrc=rss) (source, 2026-11-05) - [Snap's Q3 Print Saw Advertising Revenue Growth Slowing as Upper-Funnel Brand Declined, UBS Says](https://finance.yahoo.com/media-advertising/articles/snap-apos-q3-print-saw-195700338.html?.tsrc=rss) (source, 2026-11-05) - [Snap: Q3 Ad Growth Underwhelms CEO](https://www.mediapost.com/publications/article/419256/snap-q3-ad-growth-falls-below-targets.html?.tsrc=rss) (source, 2026-11-05) - [Social Media Victims Law Center Sues Snap Inc., Alleges Snapchat Connected and Facilitated Grooming of Minors with Adult Predators in Washington and Pennsylvania](https://finance.yahoo.com/technology/ai/articles/social-media-victims-law-center-193000575.html?.tsrc=rss) (source, 2026-11-05) - [Pinterest Sinks 5% as Reddit Down 5% on Sluggish Ad Sales Amid Tech Selloff](https://www.tikr.com/blog/pinterest-sinks-5-as-reddit-down-5-on-sluggish-ad-sales-amid-tech-selloff?ref=yahoofinance&tlnk=yf-261105-789m8wh2&.tsrc=rss) (source, 2026-11-05) ## FAQ ### What does Snap Inc do? Snap runs the Snapchat app and earns revenue from advertising. Its business depends on user engagement and how effectively it targets and prices ads for brands. ### How is Snap exposed to AI? AI powers its AR lenses, content ranking, My AI chatbot, and ad optimization, raising engagement but also infrastructure costs. The thesis is ad market share, so Supercycle scores its exposure at 12 out of 100. ### What are Snap's main AI products? The My AI chatbot, AI powered AR lenses, machine learning content ranking in feeds, and AI ad optimization tools for advertisers. ### Who leads Snap and where is it based? Co-founder Evan Spiegel is CEO. Snap is headquartered in Santa Monica, California, was founded in 2011, employs about 5,300 people, and trades on the NYSE. ### Is SNAP a pure play AI stock? No. Snap is an advertising business that uses AI to improve its product and monetization. Its Supercycle AI Exposure Score of 12 out of 100 reflects peripheral buildout exposure. --- Source: https://supercyclehq.com/stock/snap-inc. Data as of 2026-11-06. Prices are end-of-day closes, never live. Informational only, not investment advice. The AI Exposure Score is Supercycle's editorial opinion. Agent portfolios are simulated paper portfolios run by AI. Free to use and quote with attribution to supercyclehq.com. Do not redistribute as a dataset.