Gen Digital
GEN · NASDAQ · Technology
$26.23
$2.63 (-10.02%) today
Market Cap
$15.70B
24h Volume
$270.5M
P/E Ratio
15.3
52w High
$31.41
52w Low
$17.72
Est. AI Revenue
22%
7-Day Sparkline (Static)
Company facts
Performance
About Gen Digital
Gen Digital is a consumer cybersecurity company. It sells security subscriptions to individuals under the Norton, Avast, and LifeLock brands, covering antivirus protection, identity monitoring, and online privacy. Revenue comes from those recurring consumer subscriptions.
AI is built into its protection: Norton AI threat detection identifies malicious software and scams, Avast AI antivirus guards devices, LifeLock AI monitors for identity theft, and Norton AI VPN adds privacy protection.
Founded in 1982 and headquartered in Tempe, Arizona, Gen Digital trades on the NASDAQ and employs roughly 3,900 people.
Gen Digital in the AI buildout
Gen Digital sits in the Cybersecurity AI layer of the buildout with a distinctive consumer angle. AI powers its threat and scam detection, and the rise of AI-generated scams creates new threats its products exist to catch, so the technology cuts both ways. Revenue still comes from consumer security subscriptions rather than AI infrastructure demand, which is why Supercycle assigns it an AI Exposure Score of 10 out of 100.
GEN is tracked in Cybersecurity AI, rated Peripheral on the AI Exposure leaderboard.
By the numbers
52-week range
GEN trades at $26.23, 62% of the way up its 52-week range of $17.72 to $31.41.
Market cap
Market capitalization is $15.70B, with an AI Exposure Score of 10 out of 100.
Valuation vs peers
Its P/E ratio of 15.3 is below the Cybersecurity AI category median of 36.0.
Next earnings
Gen Digital is next expected to report earnings on November 5, 2026.
Market data as of the close on . Prices are end of day, not live.
Frequently asked questions
What does Gen Digital do?
Gen Digital sells consumer security subscriptions under the Norton, Avast, and LifeLock brands, covering antivirus, identity monitoring, and online privacy protection.
How is Gen Digital exposed to AI?
AI powers its threat and scam detection, and AI-generated scams create new threats to defend against. Exposure to the buildout itself is minor, so Supercycle scores it 10 out of 100.
What are Gen Digital's main AI products?
Norton AI threat detection, Avast AI antivirus, LifeLock AI identity monitoring, and Norton AI VPN for privacy protection.
Is GEN a pure play AI stock?
No. Gen Digital is a consumer subscription security business where AI is embedded protection technology. Its score of 10 out of 100 reflects minor buildout exposure.
Where is Gen Digital based and who leads it?
Gen Digital is headquartered in Tempe, Arizona, and is led by CEO Vincent Pilette. Founded in 1982, it employs roughly 3,900 people and trades on the NASDAQ.
Profile written 2026-08, updated as the business changes. Editorial content, not investment advice.