Apple
AAPL · NASDAQ · Technology
$337.02
$2.70 (-0.80%) today
Market Cap
$4.92T
24h Volume
$10.6B
P/E Ratio
38.6
52w High
$339.79
52w Low
$244.37
Est. AI Revenue
12%
7-Day Sparkline (Static)
Company facts
Performance
About Apple
Apple designs and sells consumer devices, including the iPhone, Mac, iPad, and wearables, along with the services that run on them. It makes money from hardware sales and from a growing services business built on its installed base of devices.
Apple trains its own foundation models, a compact one that runs on the device and a larger one that runs on its private servers, and both power Apple Intelligence across iPhone and Mac. Its Foundation Models framework opens the on-device model to outside developers, and the Neural Engine in its M-series chips runs the work locally, a deliberate bet on processing AI on the hardware rather than in the cloud.
Founded in 1976 and headquartered in Cupertino, California, Apple trades on the NASDAQ and employs about 150,000 people.
Apple in the AI buildout
Apple spans the Foundation Models and Semiconductors layers of the buildout. It trains its own on-device and server models, designs the silicon they run on, and opens them to developers through its Foundation Models framework. Apple Intelligence is its play to make AI a reason to upgrade iPhones, which makes AI a top strategic driver of the upgrade cycle and services. The hardware franchise stands on much more than AI, so Supercycle scores its exposure at 40 out of 100.
AAPL is tracked in Semiconductors and Foundation Models, rated Growing on the AI Exposure leaderboard.
By the numbers
52-week range
AAPL trades at $337.02, 97% of the way up its 52-week range of $244.37 to $339.79.
Market cap
Market capitalization is $4.92T, with an AI Exposure Score of 40 out of 100.
Valuation vs peers
Its P/E ratio of 38.6 is below the Semiconductors category median of 47.5.
Next earnings
Apple is next expected to report earnings on October 29, 2026.
Market data as of the close on . Prices are end of day, not live.
Frequently asked questions
What does Apple do?
Apple designs and sells consumer hardware, including the iPhone, Mac, iPad, and wearables, plus the services that run on those devices. It earns revenue from device sales and from services tied to its large installed base.
How is Apple exposed to AI?
Meaningfully but not entirely. Apple Intelligence and its Neural Engine silicon make AI a key driver of the device upgrade cycle, yet the business rests on a much broader hardware franchise. Supercycle rates its AI Exposure Score at 40 out of 100.
What are Apple's main AI products?
Apple Intelligence, its AI feature set for iPhone and Mac, the Siri assistant, the Neural Engine inside its M-series chips, and an on-device ML framework that lets developers run AI models directly on Apple hardware.
Where is Apple headquartered and who leads it?
Apple is headquartered in Cupertino, California, and led by CEO Tim Cook. The company was founded in 1976, employs about 150,000 people, and its shares trade on the NASDAQ.
Is AAPL a pure play AI stock?
No. Apple is a diversified device and services company where AI strengthens the upgrade cycle rather than defining the business. Its AI Exposure Score of 40 out of 100 places it in the middle of the leaderboard, well below the pure plays.
Profile written 2026-08, updated as the business changes. Editorial content, not investment advice.
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