AppLovin
APP · NASDAQ · Communication Services
$315.25
$14.25 (-4.52%) today
Market Cap
$105.90B
24h Volume
$2.1B
P/E Ratio
24.2
52w High
$733.60
52w Low
$298.59
Est. AI Revenue
72%
7-Day Sparkline (Static)
Company facts
Performance
About AppLovin
AppLovin runs an AI-powered advertising platform. It makes money by using its AXON machine learning engine to price and place mobile and e-commerce ads in real time, taking a share of the ad spend that flows through its system.
AXON is the core asset, deciding which ad to show which user at what price in milliseconds. Around it sit AppDiscovery AI for user acquisition, MAX AI mediation that manages ad inventory for app publishers, and SparkLabs AI for generating ad creatives.
Founded in 2012 and headquartered in Palo Alto, California, AppLovin trades on the NASDAQ and employs about 876 people.
AppLovin in the AI buildout
AppLovin sits in the AI Applications layer as proof that AI models can be the business, not just a feature. Its revenue comes from the AXON engine pricing and placing ads in real time, so the company is essentially a bet on its models outperforming rivals at prediction. AI is the thesis rather than a supporting tool, which earns it an AI Exposure Score of 85 out of 100.
APP is tracked in AI Applications, rated Core on the AI Exposure leaderboard.
By the numbers
52-week range
APP trades at $315.25, 4% of the way up its 52-week range of $298.59 to $733.60.
Market cap
Market capitalization is $105.90B, with an AI Exposure Score of 85 out of 100.
Valuation vs peers
Its P/E ratio of 24.2 is in line with the AI Applications category median of 28.1.
Next earnings
AppLovin is next expected to report earnings on November 4, 2026.
Market data as of the close on . Prices are end of day, not live.
Frequently asked questions
What does AppLovin do?
AppLovin runs an AI-powered mobile advertising platform. Its AXON machine learning engine prices and places mobile and e-commerce ads in real time, and the company earns a share of ad spend flowing through its system.
How is AppLovin exposed to AI?
Almost entirely. Revenue comes from its AXON engine, making the business a bet on its AI models outperforming rivals at ad prediction. Supercycle rates it high on the leaderboard with an AI Exposure Score of 85 out of 100.
What are AppLovin's main AI products?
The AXON AI engine for real-time ad pricing and placement, AppDiscovery AI for user acquisition, MAX AI mediation for managing publisher ad inventory, and SparkLabs AI for generating ad creatives.
Where is AppLovin headquartered and who leads it?
AppLovin is headquartered in Palo Alto, California, and led by CEO Adam Foroughi. The company was founded in 2012, employs about 876 people, and its shares trade on the NASDAQ.
Is APP a pure play AI stock?
Effectively yes. Its revenue depends on the AXON machine learning engine outperforming competitors, making AI the thesis itself. An AI Exposure Score of 85 out of 100 places it at the top end of the leaderboard.
Profile written 2026-08, updated as the business changes. Editorial content, not investment advice.