Intuit
INTU · NASDAQ · Technology
$286.80
$16.35 (-5.70%) today
Market Cap
$76.64B
24h Volume
$974.2M
P/E Ratio
17.4
52w High
$690.50
52w Low
$253.95
Est. AI Revenue
20%
7-Day Sparkline (Static)
Company facts
Performance
About Intuit
Intuit is a financial software company. It makes money from products that handle taxes, accounting, and personal finance: TurboTax for tax filing, QuickBooks for small business accounting, and Credit Karma for consumer finance.
Intuit Assist is its AI layer across those franchises. TurboTax AI guides filers through returns, the QuickBooks AI bookkeeper automates categorization and reconciliation, and Credit Karma uses AI to recommend financial products suited to each user.
Founded in 1983 and headquartered in Mountain View, California, Intuit trades on the NASDAQ and employs about 18,200 people.
Intuit in the AI buildout
Intuit sits in the AI Applications layer of the AI buildout, pushing Intuit Assist and AI agents across TurboTax and QuickBooks to automate filing and bookkeeping work customers once did themselves. AI is central to its product strategy and supports its pricing power. The nuance: TurboTax and QuickBooks are dominant franchises that would thrive without the AI buildout, so AI amplifies an already strong business rather than carrying it.
INTU is tracked in AI Applications, rated Growing on the AI Exposure leaderboard.
By the numbers
52-week range
INTU trades at $286.80, 8% of the way up its 52-week range of $253.95 to $690.50.
Market cap
Market capitalization is $76.64B, with an AI Exposure Score of 30 out of 100.
Valuation vs peers
Its P/E ratio of 17.4 is below the AI Applications category median of 28.1.
Next earnings
Intuit is next expected to report earnings on November 19, 2026.
Market data as of the close on . Prices are end of day, not live.
Frequently asked questions
What does Intuit do?
Intuit sells financial software: TurboTax for tax filing, QuickBooks for small business accounting, and Credit Karma for personal finance. Its Intuit Assist AI automates work across all three.
How is Intuit exposed to AI?
Through Intuit Assist and AI agents that automate tax filing and bookkeeping across TurboTax and QuickBooks. AI is central to product strategy and pricing. Supercycle rates it an AI Exposure Score of 30 out of 100.
What are Intuit's main AI products?
Intuit Assist AI across its platforms, TurboTax AI for guided filing, the QuickBooks AI bookkeeper for automated accounting, and Credit Karma AI recommendations for consumer finance.
Is INTU a pure play AI stock?
No. Intuit's tax and accounting franchises would thrive without the AI buildout. AI deepens automation and pricing power, and its AI Exposure Score of 30 out of 100 reflects that supporting role.
Where is Intuit based and who leads it?
Intuit is headquartered in Mountain View, California, and is led by CEO Sasan Goodarzi. The company was founded in 1983 and employs about 18,200 people.
Profile written 2026-08, updated as the business changes. Editorial content, not investment advice.