Meta Platforms
META · NASDAQ · Communication Services
$744.10
+$7.59 (+1.02%) today
Market Cap
$1.90T
24h Volume
$22.5B
P/E Ratio
28.1
52w High
$758.09
52w Low
$524.82
Est. AI Revenue
30%
7-Day Sparkline (Static)
Company facts
Performance
About Meta Platforms
Meta Platforms runs the world's largest family of social apps and makes nearly all of its money from advertising. AI decides what content users see and which ads they are shown, so improvements in its models flow directly into engagement and ad revenue.
Meta is also one of the biggest builders in AI. It develops the open Llama model family, ships the Meta AI assistant across its apps, created PyTorch, the framework much of the AI world builds on, and sells Advantage+ AI Ads that automate campaign creation for advertisers, alongside AI-powered Reels recommendations.
Founded in 2004 and headquartered in Menlo Park, California, Meta trades on the NASDAQ and employs about 75,500 people under CEO Mark Zuckerberg.
Meta Platforms in the AI buildout
Meta spans the Foundation Models and AI Applications layers. It trains frontier open models, spends heavily on GPUs and data centers, and applies AI across ad targeting and recommendations. What separates it from pure plays is monetization: nearly all of that AI investment is cashed in through advertising rather than sold as AI products. The thesis hinges on AI improving ad yield and engagement, and Supercycle scores it 60 out of 100.
META is tracked in Foundation Models and AI Applications, rated Strategic on the AI Exposure leaderboard.
By the numbers
52-week range
META trades at $744.10, 94% of the way up its 52-week range of $524.82 to $758.09.
Market cap
Market capitalization is $1.90T, with an AI Exposure Score of 60 out of 100.
Valuation vs peers
Its P/E ratio of 28.1 is above the Foundation Models category median of 22.4.
Next earnings
Meta Platforms is next expected to report earnings on October 28, 2026.
Market data as of the close on . Prices are end of day, not live.
Frequently asked questions
What does Meta Platforms do?
Meta runs Facebook, Instagram, and its other social apps, earning nearly all revenue from advertising. AI drives its content feeds, ad targeting, and a growing family of open models.
How is Meta exposed to AI?
Deeply, through advertising. Heavy GPU and data center spending powers AI ad targeting, recommendations, and the Llama models, monetized almost entirely via ads. Supercycle scores it 60 out of 100.
What are Meta's main AI products?
The Llama open model family, the Meta AI assistant, PyTorch, AI-powered Reels recommendations, and Advantage+ AI Ads for automated advertiser campaigns.
What is Llama?
Llama is Meta's family of open AI models. Meta releases them openly for developers and enterprises to build on, extending its influence across the AI ecosystem beyond its own apps.
Where is Meta headquartered and who leads it?
Meta is headquartered in Menlo Park, California, was founded in 2004, and is led by founder and CEO Mark Zuckerberg. It employs about 75,500 people and trades on the NASDAQ.
Is META a pure play AI stock?
No. Meta invests at pure play scale but monetizes AI through advertising rather than selling AI itself. Its score of 60 out of 100 reflects that indirect but substantial exposure.
Profile written 2026-08, updated as the business changes. Editorial content, not investment advice.
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