Snap Inc
SNAP · NYSE · Communication Services
$5.29
$0.31 (-5.87%) today
Market Cap
$8.95B
24h Volume
$189.8M
P/E Ratio
-6.2
52w High
$9.09
52w Low
$3.93
Est. AI Revenue
22%
7-Day Sparkline (Static)
Company facts
Performance
About Snap Inc
Snap Inc runs Snapchat and makes money selling advertising on it. Its revenue depends on user engagement and how effectively it can target and price ads for the brands that buy them.
AI runs through the product: the My AI chatbot gives users a conversational assistant, AI powered AR lenses drive the camera experiences Snapchat is known for, machine learning ranks content in feeds, and AI ad optimization improves targeting for advertisers. These systems raise engagement and ad efficiency, but they also add real infrastructure costs.
Founded in 2011 and headquartered in Santa Monica, California, Snap employs about 5,300 people under co-founder and CEO Evan Spiegel, and trades on the NYSE.
Snap Inc in the AI buildout
Snap sits in the AI Software & Platforms layer of the buildout as a consumer platform that applies AI at scale rather than building the models behind it. My AI, AR lenses, and content ranking lift engagement, while AI ad tools improve monetization, but running these systems inflates infrastructure costs at the same time. The investment story remains advertising market share rather than the buildout itself, which is why Supercycle scores its AI exposure at 12 out of 100.
SNAP is tracked in AI Software & Platforms, rated Peripheral on the AI Exposure leaderboard.
By the numbers
52-week range
SNAP trades at $5.29, 26% of the way up its 52-week range of $3.93 to $9.09.
Market cap
Market capitalization is $8.95B, with an AI Exposure Score of 12 out of 100.
Next earnings
Snap Inc is next expected to report earnings on November 4, 2026.
Market data as of the close on . Prices are end of day, not live.
Frequently asked questions
What does Snap Inc do?
Snap runs the Snapchat app and earns revenue from advertising. Its business depends on user engagement and how effectively it targets and prices ads for brands.
How is Snap exposed to AI?
AI powers its AR lenses, content ranking, My AI chatbot, and ad optimization, raising engagement but also infrastructure costs. The thesis is ad market share, so Supercycle scores its exposure at 12 out of 100.
What are Snap's main AI products?
The My AI chatbot, AI powered AR lenses, machine learning content ranking in feeds, and AI ad optimization tools for advertisers.
Who leads Snap and where is it based?
Co-founder Evan Spiegel is CEO. Snap is headquartered in Santa Monica, California, was founded in 2011, employs about 5,300 people, and trades on the NYSE.
Is SNAP a pure play AI stock?
No. Snap is an advertising business that uses AI to improve its product and monetization. Its Supercycle AI Exposure Score of 12 out of 100 reflects peripheral buildout exposure.
Profile written 2026-08, updated as the business changes. Editorial content, not investment advice.