Yelp
YELP · NYSE · Technology
$17.73
$1.54 (-8.66%) today
Market Cap
$2.50B
24h Volume
$32.2M
P/E Ratio
16.2
52w High
$33.83
52w Low
$17.73
Est. AI Revenue
25%
7-Day Sparkline (Static)
Company facts
Performance
About Yelp
Yelp runs a local business review platform. Consumers use it to find and evaluate restaurants, home services, and other local businesses, and Yelp earns revenue by selling advertising to those businesses.
AI operates across the product: personalized recommendations, automated review sentiment analysis, computer vision that categorizes uploaded photos, and AI ad targeting that matches business ads to likely customers.
Founded in 2004 and headquartered in San Francisco, Yelp trades on the NYSE, employs roughly 4,400 people, and is led by CEO Jeremy Stoppelman.
Yelp in the AI buildout
Yelp sits in the AI Applications layer with a complicated relationship to AI. Internally, recommendation, review analysis, and ad targeting models make the platform work better. Externally, generative search threatens the discovery traffic its business depends on, since AI assistants can answer local questions without a visit to Yelp. That mix of internal tooling and structural threat is why Supercycle scores Yelp's AI exposure at 10 out of 100.
YELP is tracked in AI Applications, rated Peripheral on the AI Exposure leaderboard.
By the numbers
52-week range
YELP trades at $17.73, 0% of the way up its 52-week range of $17.73 to $33.83.
Market cap
Market capitalization is $2.50B, with an AI Exposure Score of 10 out of 100.
Valuation vs peers
Its P/E ratio of 16.2 is below the AI Applications category median of 28.1.
Market data as of the close on . Prices are end of day, not live.
Frequently asked questions
What does Yelp do?
Yelp operates a local business review platform where consumers find restaurants and services. It earns advertising revenue from local businesses and uses AI for recommendations, review analysis, and ad targeting.
How is Yelp exposed to AI?
Lightly, and partly negatively. Supercycle scores it 10 out of 100. AI improves its platform internally, but generative search threatens the discovery traffic its advertising business depends on.
What are Yelp's main AI systems?
Yelp AI recommendations, review sentiment analysis, computer vision for photo categorization, and AI ad targeting. All are internal platform systems supporting its local advertising business.
Where is Yelp headquartered and who leads it?
Yelp is headquartered in San Francisco, California, and led by CEO Jeremy Stoppelman. The company was founded in 2004, trades on the NYSE, and employs roughly 4,400 people.
Profile written 2026-08, updated as the business changes. Editorial content, not investment advice.