ServiceNow
NOW · NYSE · Technology
$140.78
+$3.89 (+2.76%) today
Market Cap
$145.55B
24h Volume
$1.5B
P/E Ratio
88.5
52w High
$189.26
52w Low
$83.00
Est. AI Revenue
22%
7-Day Sparkline (Static)
Company facts
Performance
About ServiceNow
ServiceNow sells an enterprise workflow platform. Large organizations use it to run IT service management, HR requests, and customer service operations, paying subscriptions that make it one of the biggest enterprise software companies.
AI is now its premium tier. Now Assist adds generative AI across those workflows, AI Agents take on multi-step work autonomously, Predictive Intelligence routes and prioritizes issues before humans touch them, and Virtual Agent handles employee and customer requests conversationally.
Founded in 2003 and headquartered in Santa Clara, California, ServiceNow trades on the NYSE and employs about 29,200 people under CEO Bill McDermott.
ServiceNow in the AI buildout
ServiceNow sits in the AI Applications and AI Software & Platforms layers as one of the clearest tests of enterprise AI monetization. Now Assist and AI agent add-ons are priced as premium SKUs on top of its workflow platform, making AI upsell a top growth driver rather than a free feature. The base business is still workflow subscriptions for IT, HR, and service teams. Supercycle scores it 50 out of 100.
NOW is tracked in AI Applications and AI Software & Platforms, rated Strategic on the AI Exposure leaderboard.
By the numbers
52-week range
NOW trades at $140.78, 54% of the way up its 52-week range of $83.00 to $189.26.
Market cap
Market capitalization is $145.55B, with an AI Exposure Score of 50 out of 100.
Valuation vs peers
Its P/E ratio of 88.5 is above the AI Applications category median of 28.1.
Next earnings
ServiceNow is next expected to report earnings on October 28, 2026.
Market data as of the close on . Prices are end of day, not live.
Frequently asked questions
What does ServiceNow do?
ServiceNow sells an enterprise workflow platform for IT, HR, and customer service operations, earning subscription revenue from large organizations that run their internal processes on it.
How is ServiceNow exposed to AI?
Through premium upsell. Now Assist and AI agents are sold as higher-priced SKUs, making AI a top growth driver on a workflow subscription base. Supercycle scores it 50 out of 100.
What are ServiceNow's main AI products?
Now Assist generative AI across workflows, autonomous AI Agents, Predictive Intelligence for routing and prioritization, and Virtual Agent for conversational service.
Where is ServiceNow headquartered and who leads it?
ServiceNow is headquartered in Santa Clara, California, was founded in 2003, and is led by CEO Bill McDermott. It employs about 29,200 people and trades on the NYSE.
Is NOW a pure play AI stock?
No. ServiceNow is enterprise workflow software where AI add-ons are the leading growth driver. Its score of 50 out of 100 reflects that meaningful but layered exposure.
Profile written 2026-08, updated as the business changes. Editorial content, not investment advice.